Dynamic image service

ABSTRACT

Aspects of the subject disclosure may include, for example, a method comprising obtaining, by a processing system including a processor, device design information for a device depicted in media content; obtaining a first image for inclusion in a depiction of the device; and obtaining display information regarding an apparent size and orientation of a display of the depicted device. The processing system adjusts the first image in accordance with the device design information and the display information and inserts the adjusted first image into the media content, thereby generating a second image comprising the display of the depicted device with the adjusted first image shown on the display. The method also includes altering the adjusted first image in accordance with changes in the apparent size or orientation of the display of the depicted device and delivering the second image to a user device. Other embodiments are disclosed.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of, and claims priority to, U.S.patent application Ser. No. 16/190,633, filed Nov. 14, 2018, entitled“Dynamic Image Service,” the entire contents of which are herebyincorporated by reference herein.

FIELD OF THE DISCLOSURE

The subject disclosure relates to display of media content, and moreparticularly to a system and method for composing images dynamically forpresentation in depictions of display devices.

BACKGROUND

Media content, including websites with advertisements, often depictsmedia devices having display screens. These depicted display screens canthemselves have an image displayed, to increase viewer interest in thedepicted device.

BRIEF DESCRIPTION OF THE DRAWINGS

Reference will now be made to the accompanying drawings, which are notnecessarily drawn to scale, and wherein:

FIG. 1 is a block diagram illustrating an example, non-limitingembodiment of a communications network in accordance with variousaspects described herein.

FIG. 2A is a block diagram illustrating an example, non-limitingembodiment of a system functioning within the communication network ofFIG. 1 and in which a media device is depicted in media content, inaccordance with various aspects described herein.

FIG. 2B-1 schematically illustrates a device image tool and an imagerendering system for transforming a media content image and generating acomposite image of a display device, in accordance with various aspectsdescribed herein.

FIG. 2B-2 schematically illustrates a procedure for transforming a mediacontent image and generating a composite image of a display device, inaccordance with various aspects described herein.

FIG. 2C-1 depicts an illustrative embodiment in which the compositeimage is presented in different orientations, in accordance with variousaspects described herein.

FIG. 2C-2 depicts an illustrative embodiment in which the media contentis changed over time to yield different composite images, in accordancewith various aspects described herein.

FIG. 2D depicts an illustrative embodiment of a system in accordancewith various aspects described herein.

FIG. 2E depicts an illustrative embodiment of a method in accordancewith various aspects described herein.

FIG. 2F schematically illustrates a system for generating and presentinga composite image of a device display with personalized text thereon, inaccordance with various aspects described herein.

FIG. 2G schematically illustrates a procedure for transforming an imageand generating a composite image that comprises a promotional banner, inaccordance with various aspects described herein.

FIG. 3 is a block diagram illustrating an example, non-limitingembodiment of a virtualized communication network in accordance withvarious aspects described herein.

FIG. 4 is a block diagram of an example, non-limiting embodiment of acomputing environment in accordance with various aspects describedherein.

FIG. 5 is a block diagram of an example, non-limiting embodiment of amobile network platform in accordance with various aspects describedherein.

FIG. 6 is a block diagram of an example, non-limiting embodiment of acommunication device in accordance with various aspects describedherein.

DETAILED DESCRIPTION

The subject disclosure describes, among other things, illustrativeembodiments for presenting a selected image on a display device depictedin media content and altering that image dynamically to maintain itsapparent position on the display device. Other embodiments are describedin the subject disclosure.

One or more aspects of the subject disclosure include a methodcomprising obtaining, by a processing system including a processor,device design information for a device depicted in media content. Themethod also includes obtaining, a first image for inclusion in adepiction of the device and obtaining display information regarding anapparent size and orientation of a display of the depicted device. Themethod further includes adjusting the first image in accordance with thedevice design information and the display information, resulting in anadjusted first image; and inserting the adjusted first image into themedia content, thereby generating a second image comprising the displayof the depicted device with the adjusted first image shown on thedisplay. The method also includes altering the adjusted first image inaccordance with changes in the apparent size or orientation of thedisplay of the depicted device and delivering the second image to a userdevice.

One or more aspects of the subject disclosure include a devicecomprising a processing system including a processor and a memory thatstores executable instructions; the instructions, when executed by theprocessing system, facilitate performance of operations. The operationscomprise obtaining device design information for a device depicted inmedia content; obtaining a first image for inclusion in a depiction ofthe device; and obtaining display information regarding an apparent sizeand orientation of a display of the depicted device. The operationsfurther comprise adjusting the first image in accordance with the devicedesign information and the display information, resulting in an adjustedfirst image; inserting the adjusted first image into the media content,thereby generating a second image comprising the display of the depicteddevice with the adjusted first image shown on the display; and alteringthe adjusted first image in accordance with changes in the apparent sizeor orientation of the display of the depicted device.

One or more aspects of the subject disclosure include a machine-readablemedium comprising executable instructions that, when executed by aprocessing system including a processor, facilitate performance ofoperations. The operations comprise obtaining device design informationfor a device depicted in media content; obtaining a first image forinclusion in a depiction of the device; and obtaining displayinformation regarding an apparent size and orientation of a display ofthe depicted device. The operations further comprise adjusting the firstimage by applying a mathematical transform to the first image, resultingin an adjusted first image; the mathematical transform corresponds tothe device design information and the display information. Theoperations also comprise inserting the adjusted first image into themedia content, thereby generating a second image comprising the displayof the depicted device with the adjusted first image shown on thedisplay; and altering the adjusted first image in accordance withchanges in the apparent size or orientation of the display of thedepicted device.

Referring now to FIG. 1, a block diagram is shown illustrating anexample, non-limiting embodiment of a communications network 100 inaccordance with various aspects described herein. In particular, acommunications network 125 is presented for providing broadband access110 to a plurality of data terminals 114 via access terminal 112,wireless access 120 to a plurality of mobile devices 124 and vehicle 126via base station or access point 122, voice access 130 to a plurality oftelephony devices 134, via switching device 132 and/or media access 140to a plurality of audio/video display devices 144 via media terminal142. In addition, communication network 125 is coupled to one or morecontent sources 175 of audio, video, graphics, text and/or other media.While broadband access 110, wireless access 120, voice access 130 andmedia access 140 are shown separately, one or more of these forms ofaccess can be combined to provide multiple access services to a singleclient device (e.g., mobile devices 124 can receive media content viamedia terminal 142, data terminal 114 can be provided voice access viaswitching device 132, and so on).

The communications network 125 includes a plurality of network elements(NE) 150, 152, 154, 156, etc. for facilitating the broadband access 110,wireless access 120, voice access 130, media access 140 and/or thedistribution of content from content sources 175. The communicationsnetwork 125 can include a circuit switched or packet switched network, avoice over Internet protocol (VoIP) network, Internet protocol (IP)network, a cable network, a passive or active optical network, a 4G, 5G,or higher generation wireless access network, WIMAX network,UltraWideband network, personal area network or other wireless accessnetwork, a broadcast satellite network and/or another communicationsnetwork.

In various embodiments, the access terminal 112 can include a digitalsubscriber line access multiplexer (DSLAM), cable modem terminationsystem (CMTS), optical line terminal (OLT) and/or other access terminal.The data terminals 114 can include personal computers, laptop computers,netbook computers, tablets or other computing devices along with digitalsubscriber line (DSL) modems, data over coax service interfacespecification (DOCSIS) modems or other cable modems, a wireless modemsuch as a 4G, 5G, or higher generation modem, an optical modem and/orother access devices.

In various embodiments, the base station or access point 122 can includea 4G, 5G, or higher generation base station, an access point thatoperates via an 802.11 standard such as 802.11n, 802.11ac or otherwireless access terminal. The mobile devices 124 can include mobilephones, e-readers, tablets, phablets, wireless modems, and/or othermobile computing devices.

In various embodiments, the switching device 132 can include a privatebranch exchange or central office switch, a media services gateway, VoIPgateway or other gateway device and/or other switching device. Thetelephony devices 134 can include traditional telephones (with orwithout a terminal adapter), VoIP telephones and/or other telephonydevices.

In various embodiments, the media terminal 142 can include a cablehead-end or other TV head-end, a satellite receiver, gateway or othermedia terminal 142. The display devices 144 can include televisions withor without a set top box, personal computers and/or other displaydevices.

In various embodiments, the content sources 175 include broadcasttelevision and radio sources, video on demand platforms and streamingvideo and audio services platforms, one or more content data networks,data servers, web servers and other content servers, and/or othersources of media.

In various embodiments, the communications network 125 can includewired, optical and/or wireless links and the network elements 150, 152,154, 156, etc. can include service switching points, signal transferpoints, service control points, network gateways, media distributionhubs, servers, firewalls, routers, edge devices, switches and othernetwork nodes for routing and controlling communications traffic overwired, optical and wireless links as part of the Internet and otherpublic networks as well as one or more private networks, for managingsubscriber access, for billing and network management and for supportingother network functions.

FIG. 2A is a block diagram illustrating an example, non-limitingembodiment of a system 201 functioning within the communication networkof FIG. 1 in accordance with various aspects described herein. FIG. 2Ashows a portion of a client system in which a system user 210 (forexample, a subscriber to a network in communication with the clientsystem) views media content presented on a display device 211. Thedisplayed content 212 includes a depiction 215 of a media device and adisplay 219 of that media device. In the device depiction 215, display219 can advantageously show an image 218 (as opposed to a depiction of ablank screen).

According to various embodiments of the disclosure, image 218 can bemanipulated to conform to motion of device image 215 shown in mediacontent 212. Furthermore, the image can be selected, altered and/orpersonalized without having to alter or re-distribute the media content,as explained in more detail below.

FIG. 2B-1 schematically illustrates subsystems for generating andapplying a mathematical transform to images on a depicted media device,in accordance with an embodiment 2021 of the disclosure.

Design data 230 for a specific model of a media device (for example, thedevice model depicted at 215 in media content display 212) includesinformation necessary to display an accurate image of the device invarious locations, perspectives, orientations, etc. when depicted inmedia content 212. Design data 230 is input to device image tool 231,which calculates a mathematical transform 224 for that model. If acontent image 221 is to be shown on the display of the depicted device,image rendering system 234 applies the transform 224 to that image sothat the image has a correct size and shape conforming to the depictionof the device (based on data 220 regarding the current depiction of thedevice). A composite image 225 is thus generated which includes thedevice image with the content image.

In an embodiment, transform 224 is saved in a library accessible to theimage rendering system, to be retrieved when a different content imageis to be shown with the device model depicted in content 212.

FIG. 2B-2 schematically illustrates a procedure 2022 for transforming amedia content image and generating a composite image of a displaydevice, in accordance with various aspects described herein.

In the embodiment shown in FIG. 2B-2, an image 219 of a display of amedia device is combined with an image 221 retrieved from an imagedatabase. In this embodiment, this is done using a processing systemincluding a device image tool and a content authoring tool. The deviceimage tool identifies the device depicted in the media content (forexample, using metadata associated with the media content), retrievesdesign data for the device, and analyzes the image 219 of the display.The device image tool thus can derive a precise size and shape for image219 as it appears in media content 212.

The content authoring tool associates attributes to a variety of contentimages, for example by attaching descriptive tags to each image. Oncethe device display image and the content images have been tagged withattributes, the processing system can invoke an image selectionprocedure to provide an image likely to engage viewer interest.

In this embodiment, the device image tool generates a mathematicaltransform associated with image 219 of the display, based on the devicedesign data and the analysis of the apparent size, orientation, etc. ofthe image. As shown schematically in FIG. 2B-2, the transform may begenerated by mapping coordinates of the corners of a flat image (e.g.,image 221) to corresponding corners of image 219 of the display. Thetransform is then associated with the device, so that any desiredcontent image (image 221 or some other image) can be transformed toyield a transformed content image fitted to the device display image.The transformed image thus gives the appearance that the device 215depicted in the media content is displaying the content image 221. Inthis embodiment, the image rendering system generates a composite image225 having a transformed version of image 221 fitted to the displayimage 219.

FIG. 2C-1 schematically illustrates an embodiment 2031 where the mediacontent 212 involves motion of the depicted device display, theprocessing system continually updates the composite image 225 so thatthe transformed content image remains aligned with the display image. Ingeneral, an image with a rectangular shape (for example, image 235) willbe transformed so that it is presented as having a trapezoidal shape(for example, image 236) with different aspects as the orientation ofthe depicted device changes.

FIG. 2C-2 schematically illustrates an embodiment 2032 in which acontent image is used in the composite image for a limited period oftime (for example, during an advertising campaign where the contentimage is a relevant advertisement). As shown in FIG. 2C-2, the samemodel of device is depicted in composite images 237, 238, 239.Accordingly, the same transform is applied to different content images2371, 2381, 2391 successively, so that a different composite image isdisplayed upon occurrence of some event or after some interval of time.

In an embodiment, the content images 2371, 2381, 2391 are selected by animage selection service according to a profile of a viewer of the mediacontent. In an embodiment, the image selection procedure is invokedperiodically, to maintain viewer interest over repeated visits to thepage presenting the media content 212. In a further embodiment, theimage selection procedure is invoked with every new visit to the pagepresenting the media content 212, so that the viewer sees a differentcontent image at each visit.

FIG. 2D depicts an illustrative embodiment of a system 204 fordynamically providing images, in accordance with various aspectsdescribed herein. In the embodiment shown in FIG. 2D, a network 240provides services to a subscriber system 244; processing system 241, incommunication with network 240, can access a database 242 having contentimages and a database 243 having subscriber profiles.

The system 241 includes device image tool 231, which associates variousattributes to the image 220, for example orientation, perspective depth,perspective angle, apparent size as seen by viewer 210, etc.

The system 241 also includes content authoring tool 232, whichassociates attributes to content images available for inclusion in thedevice image; for example, geographic region (e.g., for a sports team ina particular city), starting and ending dates (e.g., for contentassociated with an advertising campaign), marketing keywords, etc.

In this embodiment, an image selection service 233 of the processingsystem indexes the content images and their respective attributes andsearches a database of the content images using search criteriaincluding viewer preferences, viewer demographic data, and/or marketingdata. In an embodiment, a content image is selected at runtime inaccordance with the subscriber's profile, so that the composite image ispersonalized to the subscriber.

The image selection service 233 can identify one or more content imagesmeeting the search criteria. If more than one image is identified, theimage selection service can apply a machine learning algorithm to selectthe most suitable content image.

In this embodiment, the system calculates a mathematical transform forresizing and/or reshaping the selected content image, so that thetransformed image accurately fits the device display depicted in themedia content. In another embodiment, a library of transforms ismaintained (e.g., by the advertiser of the device) with a giventransform corresponding to a specific model of device, and the system241 can retrieve the applicable transform by providing data regardingthe depicted device. Since the transform is associated with the deviceand not with the content images, it does not need to be calculated if anew content image is selected.

The system 241 includes image rendering system 234 which generates acomposite image including the device display image and the transformedcontent image and delivers the composite image to the subscriber system244 for presentation. FIG. 2D shows a composite image 245 beingpresented; the composite image may be either a still or a video image.If the depicted device is shown in motion, the composite image iscontinually updated to maintain the appearance of the content imagefitted to the depicted display.

It will be appreciated that, while media content depicting a devicedisplay is distributed to several viewers, the content image presentedon the device display can vary from one viewer to another. In addition,the content image can be altered or substituted without the need tochange the media content.

In another embodiment, alternative device images are included in themedia content presented to the subscriber, based on the subscriberpreferences retrieved from the profile database. In this embodiment, thedevice advertiser (or provider of the content showing the device)prepares multiple versions of content, each depicting a differentdevice. The particular device shown to the subscriber can depend onmarketing data in addition to the subscriber profile. The compositeimage will thus reflect subscriber preferences and/or a marketingstrategy in both the device image and the content image shown on thedevice display image.

FIG. 2E depicts an illustrative embodiment of a method 205 that can beperformed by system 204, in accordance with various aspects describedherein. In step 2501, a processing system identifies a device depictedin media content presented to a subscriber. The system obtainsinformation regarding the depicted device (step 2502); in an embodiment,the system retrieves design data for the device, either from metadataassociated with the media content or from a separate database. Inparticular, the system obtains data regarding the display of thedepicted device.

If a transform for fitting a content image to the device display imageis not available (step 2503), the system proceeds to derive thetransform and associates it with the identifier for the device (step2504). Once a transform is obtained, search criteria are determined fora suitable content image (step 2505). The search criteria can includedata from a subscriber profile obtained from a profile database, so thatthe image can be personalized to the subscriber. In an embodiment, thesearch criteria also include marketing information; for example, startand end dates for an advertising campaign in which images of aparticular product are to be distributed in a specific geographic area(defined by subscriber zip codes).

A search for content images is then performed according to the searchcriteria (step 2506); in an embodiment, the search is performed on adatabase of images including promotional images for an advertisingcampaign. One or more content images is selected and retrieved; in anembodiment, a machine learning algorithm is used to select one imagefrom a set of retrieved images.

The system then applies the transform to the selected image (step 2507)to generate a composite image of the device display with the imagefitted thereto. In this embodiment, the image selection andtransformation are performed at runtime, so that the composite image isgenerated dynamically. If the display of the depicted device is shown inthe media content as being in motion (step 2508), the size and/ororientation of the composite image will change; the transformed image isadjusted so that the content image remains fitted to the device displayimage (step 2509). The media content, with the composite image includedtherein, is then presented (step 2510).

While for purposes of simplicity of explanation, the respectiveprocesses are shown and described as a series of blocks in FIG. 2E, itis to be understood and appreciated that the claimed subject matter isnot limited by the order of the blocks, as some blocks may occur indifferent orders and/or concurrently with other blocks from what isdepicted and described herein. Moreover, not all illustrated blocks maybe required to implement the methods described herein.

In another embodiment, a processing system can generate a compositeimage from a set of multiple images and/or text. FIG. 2F schematicallyillustrates a system 206 for presenting personalized messages regardinga device used by a customer (for example, a customer setting up a newdevice). In this embodiment, the customer can send a text message 261 tothe processing system 241; the text message can describe a problem thecustomer is experiencing in a device setup procedure being presented onsystem 244. The processing system uses device image tool 262 to identifythe type of device and retrieve parameters for the image 264 of thedevice display. The processing system also uses a help text selectionservice 263 to determine a suitable message to provide to the customer.The help text can be personalized to the customer using a customerprofile retrieved from database 243.

The processing system can then generate a composite image 265 thatincludes the image of the device display and a personalized message. Theprocessing system can also generate a sequence of composite images withstep-by-step instructions.

In another embodiment 207 (FIG. 2G), a composite image may be generatedto provide a promotional banner. As shown in FIG. 2G, a system user caninput text 271 regarding the promotion, which is analyzed by the imageselection service 233. The image selection service can then select asuitable image 273 for use in combination with a banner image 272. Inthis embodiment, the banner image 272 is associated with a mathematicaltransform for mapping the selected image 273 to the banner image 272.The processing system can then apply the transform to the image 273 andgenerate a composite image 275 for presentation. If the banner image isnot static (for example, flag 272 appears to wave), the processingsystem continually updates the composite image 275 so that theappearance of the promotional image 273 is consistent with the motion ofthe banner 272.

It will be appreciated that the systems and methods described herein,together with various other embodiments, facilitate presentation ofpersonalized images of current interest within a display of a websitedepicting media devices. A personalized viewing experience can becreated and presented without the need to create additional imagesacross the website. For example, if a video monitor is depicted in anonline advertisement directed to a wide viewer audience, the dynamicallygenerated image shown on the video monitor screen can function as anadvertisement within the advertisement, promoting media contentavailable for a limited time and personalized to the viewer. The mediacontent can thus be advertised in an advertising campaign distinct froma campaign that promotes the video monitor.

Referring now to FIG. 3, a block diagram 300 is shown illustrating anexample, non-limiting embodiment of a virtualized communication networkin accordance with various aspects described herein. In particular avirtualized communication network is presented that can be used toimplement some or all the subsystems and functions of communicationnetwork 100, the subsystems and functions of system 200, and method 205presented in FIGS. 1, 2A, 2B, 2C, and 3.

In particular, a cloud networking architecture is shown that leveragescloud technologies and supports rapid innovation and scalability via atransport layer 350, a virtualized network function cloud 325 and/or oneor more cloud computing environments 375. In various embodiments, thiscloud networking architecture is an open architecture that leveragesapplication programming interfaces (APIs); reduces complexity fromservices and operations; supports more nimble business models; andrapidly and seamlessly scales to meet evolving customer requirementsincluding traffic growth, diversity of traffic types, and diversity ofperformance and reliability expectations.

In contrast to traditional network elements which are typicallyintegrated to perform a single function, the virtualized communicationnetwork employs virtual network elements 330, 332, 334, etc. thatperform some or all the functions of network elements 150, 152, 154,156, etc. For example, the network architecture can provide a substrateof networking capability, often called Network Function VirtualizationInfrastructure (NFVI) or simply infrastructure that is capable of beingdirected with software and Software Defined Networking (SDN) protocolsto perform a broad variety of network functions and services. Thisinfrastructure can include several types of substrates. The most typicaltype of substrate being servers that support Network FunctionVirtualization (NFV), followed by packet forwarding capabilities basedon generic computing resources, with specialized network technologiesbrought to bear when general-purpose processors or general-purposeintegrated circuit devices offered by merchants (referred to herein asmerchant silicon) are not appropriate. In this case, communicationservices can be implemented as cloud-centric workloads.

As an example, a traditional network element 150 (shown in FIG. 1), suchas an edge router can be implemented via a virtual network element 330composed of NFV software modules, merchant silicon, and associatedcontrollers. The software can be written so that increasing workloadconsumes incremental resources from a common resource pool, and moreoverso that it is elastic: so, the resources are only consumed when needed.In a similar fashion, other network elements such as other routers,switches, edge caches, and middle boxes are instantiated from the commonresource pool. Such sharing of infrastructure across a broad set of usesmakes planning and growing infrastructure easier to manage.

In an embodiment, the transport layer 350 includes fiber, cable, wiredand/or wireless transport elements, network elements and interfaces toprovide broadband access 110, wireless access 120, voice access 130,media access 140 and/or access to content sources 175 for distributionof content to any or all the access technologies. In particular, in somecases a network element needs to be positioned at a specific place, andthis allows for less sharing of common infrastructure. Other times, thenetwork elements have specific physical layer adapters that cannot beabstracted or virtualized and might require special DSP code and analogfront ends (AFEs) that do not lend themselves to implementation asvirtual network elements 330, 332 or 334. These network elements can beincluded in transport layer 350.

The virtualized network function cloud 325 interfaces with the transportlayer 350 to provide the virtual network elements 330, 332, 334, etc. toprovide specific NFVs. In particular, the virtualized network functioncloud 325 leverages cloud operations, applications, and architectures tosupport networking workloads. The virtualized network elements 330, 332and 334 can employ network function software that provides either aone-for-one mapping of traditional network element function oralternately some combination of network functions designed for cloudcomputing. For example, virtualized network elements 330, 332 and 334can include route reflectors, domain name system (DNS) servers, anddynamic host configuration protocol (DHCP) servers, system architectureevolution (SAE) and/or mobility management entity (MME) gateways,broadband network gateways, IP edge routers for IP-VPN, Ethernet andother services, load balancers, distributers and other network elements.Because these elements do not typically need to forward large amounts oftraffic, their workload can be distributed across a number ofservers—each of which adds a portion of the capability, and whichcreates an overall elastic function with higher availability than itsformer monolithic version. These virtual network elements 330, 332, 334,etc. can be instantiated and managed using an orchestration approachlike those used in cloud compute services.

The cloud computing environments 375 can interface with the virtualizednetwork function cloud 325 via APIs that expose functional capabilitiesof the VNE 330, 332, 334, etc. to provide the flexible and expandedcapabilities to the virtualized network function cloud 325. Inparticular, network workloads may have applications distributed acrossthe virtualized network function cloud 325 and cloud computingenvironment 375 and in the commercial cloud or might simply orchestrateworkloads supported entirely in NFV infrastructure from thesethird-party locations.

Turning now to FIG. 4, there is illustrated a block diagram of acomputing environment in accordance with various aspects describedherein. To provide additional context for various embodiments of theembodiments described herein, FIG. 4 and the following discussion areintended to provide a brief, general description of a suitable computingenvironment 400 in which the various embodiments of the subjectdisclosure can be implemented. In particular, computing environment 400can be used in the implementation of network elements 150, 152, 154,156, access terminal 112, base station or access point 122, switchingdevice 132, media terminal 142, and/or virtual network elements 330,332, 334, etc. Each of these devices can be implemented viacomputer-executable instructions that can run on one or more computers,and/or in combination with other program modules and/or as a combinationof hardware and software.

Generally, program modules comprise routines, programs, components, datastructures, etc., that perform particular tasks or implement particularabstract data types. Moreover, those skilled in the art will appreciatethat the inventive methods can be practiced with other computer systemconfigurations, comprising single-processor or multiprocessor computersystems, minicomputers, mainframe computers, as well as personalcomputers, hand-held computing devices, microprocessor-based orprogrammable consumer electronics, and the like, each of which can beoperatively coupled to one or more associated devices.

As used herein, a processing circuit includes one or more processors aswell as other application specific circuits such as an applicationspecific integrated circuit, digital logic circuit, state machine,programmable gate array or other circuit that processes input signals ordata and that produces output signals or data in response thereto. Itshould be noted that while any functions and features described hereinin association with the operation of a processor could likewise beperformed by a processing circuit.

The illustrated embodiments of the embodiments herein can be alsopracticed in distributed computing environments where certain tasks areperformed by remote processing devices that are linked through acommunications network. In a distributed computing environment, programmodules can be in both local and remote memory storage devices.

Computing devices typically comprise a variety of media, which cancomprise computer-readable storage media and/or communications media,which two terms are used herein differently from one another as follows.Computer-readable storage media can be any available storage media thatcan be accessed by the computer and comprises both volatile andnonvolatile media, removable and non-removable media. By way of example,and not limitation, computer-readable storage media can be implementedin connection with any method or technology for storage of informationsuch as computer-readable instructions, program modules, structured dataor unstructured data.

Computer-readable storage media can comprise, but are not limited to,random access memory (RAM), read only memory (ROM), electricallyerasable programmable read only memory (EEPROM),flash memory or othermemory technology, compact disk read only memory (CD-ROM), digitalversatile disk (DVD) or other optical disk storage, magnetic cassettes,magnetic tape, magnetic disk storage or other magnetic storage devicesor other tangible and/or non-transitory media which can be used to storedesired information. In this regard, the terms “tangible” or“non-transitory” herein as applied to storage, memory orcomputer-readable media, are to be understood to exclude onlypropagating transitory signals per se as modifiers and do not relinquishrights to all standard storage, memory or computer-readable media thatare not only propagating transitory signals per se.

Computer-readable storage media can be accessed by one or more local orremote computing devices, e.g., via access requests, queries or otherdata retrieval protocols, for a variety of operations with respect tothe information stored by the medium.

Communications media typically embody computer-readable instructions,data structures, program modules or other structured or unstructureddata in a data signal such as a modulated data signal, e.g., a carrierwave or other transport mechanism, and comprises any informationdelivery or transport media. The term “modulated data signal” or signalsrefers to a signal that has one or more of its characteristics set orchanged in such a manner as to encode information in one or moresignals. By way of example, and not limitation, communication mediacomprise wired media, such as a wired network or direct-wiredconnection, and wireless media such as acoustic, RF, infrared and otherwireless media.

With reference again to FIG. 4, the example environment can comprise acomputer 402, the computer 402 comprising a processing unit 404, asystem memory 406 and a system bus 408. The system bus 408 couplessystem components including, but not limited to, the system memory 406to the processing unit 404. The processing unit 404 can be any ofvarious commercially available processors. Dual microprocessors andother multiprocessor architectures can also be employed as theprocessing unit 404.

The system bus 408 can be any of several types of bus structure that canfurther interconnect to a memory bus (with or without a memorycontroller), a peripheral bus, and a local bus using any of a variety ofcommercially available bus architectures. The system memory 406comprises ROM 410 and RAM 412. A basic input/output system (BIOS) can bestored in a non-volatile memory such as ROM, erasable programmable readonly memory (EPROM), EEPROM, which BIOS contains the basic routines thathelp to transfer information between elements within the computer 402,such as during startup. The RAM 412 can also comprise a high-speed RAMsuch as static RAM for caching data.

The computer 402 further comprises an internal hard disk drive (HDD) 414(e.g., EIDE, SATA), which internal hard disk drive 414 can also beconfigured for external use in a suitable chassis (not shown), amagnetic floppy disk drive (FDD) 416, (e.g., to read from or write to aremovable diskette 418) and an optical disk drive 420, (e.g., reading aCD-ROM disk 422 or, to read from or write to other high capacity opticalmedia such as the DVD). The hard disk drive 414, magnetic disk drive 416and optical disk drive 420 can be connected to the system bus 408 by ahard disk drive interface 424, a magnetic disk drive interface 426 andan optical drive interface 428, respectively. The interface 424 forexternal drive implementations comprises at least one or both ofUniversal Serial Bus (USB) and Institute of Electrical and ElectronicsEngineers (IEEE) 1394 interface technologies. Other external driveconnection technologies are within contemplation of the embodimentsdescribed herein.

The drives and their associated computer-readable storage media providenonvolatile storage of data, data structures, computer-executableinstructions, and so forth. For the computer 402, the drives and storagemedia accommodate the storage of any data in a suitable digital format.Although the description of computer-readable storage media above refersto a hard disk drive (HDD), a removable magnetic diskette, and aremovable optical media such as a CD or DVD, it should be appreciated bythose skilled in the art that other types of storage media which arereadable by a computer, such as zip drives, magnetic cassettes, flashmemory cards, cartridges, and the like, can also be used in the exampleoperating environment, and further, that any such storage media cancontain computer-executable instructions for performing the methodsdescribed herein.

Several program modules can be stored in the drives and RAM 412,comprising an operating system 430, one or more application programs432, other program modules 434 and program data 436. All or portions ofthe operating system, applications, modules, and/or data can also becached in the RAM 412. The systems and methods described herein can beimplemented utilizing various commercially available operating systemsor combinations of operating systems.

A user can enter commands and information into the computer 402 throughone or more wired/wireless input devices, e.g., a keyboard 438 and apointing device, such as a mouse 440. Other input devices (not shown)can comprise a microphone, an infrared (IR) remote control, a joystick,a game pad, a stylus pen, touch screen or the like. These and otherinput devices are often connected to the processing unit 404 through aninput device interface 442 that can be coupled to the system bus 408,but can be connected by other interfaces, such as a parallel port, anIEEE 1394 serial port, a game port, a universal serial bus (USB) port,an IR interface, etc.

A monitor 444 or other type of display device can be also connected tothe system bus 408 via an interface, such as a video adapter 446. Itwill also be appreciated that in alternative embodiments, a monitor 444can also be any display device (e.g., another computer having a display,a smart phone, a tablet computer, etc.) for receiving displayinformation associated with computer 402 via any communication means,including via the Internet and cloud-based networks. In addition to themonitor 444, a computer typically comprises other peripheral outputdevices (not shown), such as speakers, printers, etc.

The computer 402 can operate in a networked environment using logicalconnections via wired and/or wireless communications to one or moreremote computers, such as a remote computer(s) 448. The remotecomputer(s) 448 can be a workstation, a server computer, a router, apersonal computer, portable computer, microprocessor-based entertainmentappliance, a peer device or other common network node, and typicallycomprises many or all the elements described relative to the computer402, although, for purposes of brevity, only a memory/storage device 450is illustrated. The logical connections depicted comprise wired/wirelessconnectivity to a local area network (LAN) 452 and/or larger networks,e.g., a wide area network (WAN) 454. Such LAN and WAN networkingenvironments are commonplace in offices and companies, and facilitateenterprise-wide computer networks, such as intranets, all of which canconnect to a global communications network, e.g., the Internet.

When used in a LAN networking environment, the computer 402 can beconnected to the local network 452 through a wired and/or wirelesscommunication network interface or adapter 456. The adapter 456 canfacilitate wired or wireless communication to the LAN 452, which canalso comprise a wireless AP disposed thereon for communicating with thewireless adapter 456.

When used in a WAN networking environment, the computer 402 can comprisea modem 458 or can be connected to a communications server on the WAN454 or has other means for establishing communications over the WAN 454,such as by way of the Internet. The modem 458, which can be internal orexternal and a wired or wireless device, can be connected to the systembus 408 via the input device interface 442. In a networked environment,program modules depicted relative to the computer 402 or portionsthereof, can be stored in the remote memory/storage device 450. It willbe appreciated that the network connections shown are example and othermeans of establishing a communications link between the computers can beused.

The computer 402 can be operable to communicate with any wirelessdevices or entities operatively disposed in wireless communication,e.g., a printer, scanner, desktop and/or portable computer, portabledata assistant, communications satellite, any piece of equipment orlocation associated with a wirelessly detectable tag (e.g., a kiosk,news stand, restroom), and telephone. This can comprise WirelessFidelity (Wi-Fi) and BLUETOOTH® wireless technologies. Thus, thecommunication can be a predefined structure as with a conventionalnetwork or simply an ad hoc communication between at least two devices.

Wi-Fi can allow connection to the Internet from a couch at home, a bedin a hotel room or a conference room at work, without wires. Wi-Fi is awireless technology like that used in a cell phone that enables suchdevices, e.g., computers, to send and receive data indoors and out;anywhere within the range of a base station. Wi-Fi networks use radiotechnologies called IEEE 802.11 (a, b, g, n, ac, ag etc.) to providesecure, reliable, fast wireless connectivity. A Wi-Fi network can beused to connect computers to each other, to the Internet, and to wirednetworks (which can use IEEE 802.3 or Ethernet). Wi-Fi networks operatein the unlicensed 2.4 and 5 GHz radio bands for example or with productsthat contain both bands (dual band), so the networks can providereal-world performance like the basic 10BaseT wired Ethernet networksused in many offices.

Turning now to FIG. 5, an embodiment 500 of a mobile network platform510 is shown that is an example of network elements 150, 152, 154, 156,and/or virtual network elements 330, 332, 334, etc. In one or moreembodiments, the mobile network platform 510 can generate and receivesignals transmitted and received by base stations or access points suchas base station or access point 122. Generally, wireless networkplatform 510 can comprise components, e.g., nodes, gateways, interfaces,servers, or disparate platforms, which facilitate both packet-switched(PS) (e.g., internet protocol (IP), frame relay, asynchronous transfermode (ATM)) and circuit-switched (CS) traffic (e.g., voice and data), aswell as control generation for networked wireless telecommunication. Asa non-limiting example, wireless network platform 510 can be included intelecommunications carrier networks and can be considered carrier-sidecomponents as discussed elsewhere herein. Mobile network platform 510comprises CS gateway node(s) 512 which can interface CS traffic receivedfrom legacy networks like telephony network(s) 540 (e.g., publicswitched telephone network (PSTN), or public land mobile network (PLMN))or a signaling system #7 (SS7) network 560. Circuit switched gatewaynode(s) 512 can authorize and authenticate traffic (e.g., voice) arisingfrom such networks. Additionally, CS gateway node(s) 512 can accessmobility, or roaming, data generated through SS7 network 560; forinstance, mobility data stored in a visited location register (VLR),which can reside in memory 530. Moreover, CS gateway node(s) 512interfaces CS-based traffic and signaling and PS gateway node(s) 518. Asan example, in a 3GPP UMTS network, CS gateway node(s) 512 can berealized at least in part in gateway GPRS support node(s) (GGSN). Itshould be appreciated that functionality and specific operation of CSgateway node(s) 512, PS gateway node(s) 518, and serving node(s) 516, isprovided and dictated by radio technology(ies) utilized by mobilenetwork platform 510 for telecommunication.

In addition to receiving and processing CS-switched traffic andsignaling, PS gateway node(s) 518 can authorize and authenticatePS-based data sessions with served mobile devices 575. Data sessions cancomprise traffic, or content(s), exchanged with networks external to thewireless network platform 510, like wide area network(s) (WANs) 550,enterprise network(s) 570, and service network(s) 580, which can beembodied in local area network(s) (LANs), can also be interfaced withmobile network platform 510 through PS gateway node(s) 518. It is to benoted that WANs 550 and enterprise network(s) 560 can embody, at leastin part, a service network(s) like IP multimedia subsystem (IMS). Basedon radio technology layer(s) available in technology resource(s) 517,packet-switched gateway node(s) 518 can generate packet data protocolcontexts when a data session is established; other data structures thatfacilitate routing of packetized data also can be generated. To thatend, in an aspect, PS gateway node(s) 518 can comprise a tunnelinterface (e.g., tunnel termination gateway (TTG) in 3GPP UMTSnetwork(s) (not shown)) which can facilitate packetized communicationwith disparate wireless network(s), such as Wi-Fi networks.

In embodiment 500, wireless network platform 510 also comprises servingnode(s) 516 that, based upon available radio technology layer(s) withintechnology resource(s) 517, convey the various packetized flows of datastreams received through PS gateway node(s) 518. It is to be noted thatfor technology resource(s) that rely primarily on CS communication,server node(s) can deliver traffic without reliance on PS gatewaynode(s) 518; for example, server node(s) can embody at least in part amobile switching center. As an example, in a 3GPP UMTS network, servingnode(s) 516 can be embodied in serving GPRS support node(s) (SGSN).

For radio technologies that exploit packetized communication, server(s)514 in wireless network platform 510 can execute numerous applicationsthat can generate multiple disparate packetized data streams or flows,and manage (e.g., schedule, queue, format . . . ) such flows. Suchapplication(s) can comprise add-on features to standard services (forexample, provisioning, billing, customer support . . . ) provided bywireless network platform 510. Data streams (e.g., content(s) that arepart of a voice call or data session) can be conveyed to PS gatewaynode(s) 518 for authorization/authentication and initiation of a datasession, and to serving node(s) 516 for communication thereafter. Inaddition to application server, server(s) 514 can comprise utilityserver(s), a utility server can comprise a provisioning server, anoperations and maintenance server, a security server that can implementat least in part a certificate authority and firewalls as well as othersecurity mechanisms, and the like. In an aspect, security server(s)secure communication served through wireless network platform 510 toensure network's operation and data integrity in addition toauthorization and authentication procedures that CS gateway node(s) 512and PS gateway node(s) 518 can enact. Moreover, provisioning server(s)can provision services from external network(s) like networks operatedby a disparate service provider; for instance, WAN 550 or GlobalPositioning System (GPS) network(s) (not shown). Provisioning server(s)can also provision coverage through networks associated to wirelessnetwork platform 510 (e.g., deployed and operated by the same serviceprovider), such as the distributed antennas networks shown in FIG. 1(s)that enhance wireless service coverage by providing more networkcoverage.

It is to be noted that server(s) 514 can comprise one or more processorsconfigured to confer at least in part the functionality of macrowireless network platform 510. To that end, the one or more processorscan execute code instructions stored in memory 530, for example. Itshould be appreciated that server(s) 514 can comprise a content manager,which operates in substantially the same manner as describedhereinbefore.

In example embodiment 500, memory 530 can store information related tooperation of wireless network platform 510. Other operationalinformation can comprise provisioning information of mobile devicesserved through wireless platform network 510, subscriber databases;application intelligence, pricing schemes, e.g., promotional rates,flat-rate programs, couponing campaigns; technical specification(s)consistent with telecommunication protocols for operation of disparateradio, or wireless, technology layers; and so forth. Memory 530 can alsostore information from at least one of telephony network(s) 540, WAN550, enterprise network(s) 570, or SS7 network 560. In an aspect, memory530 can be, for example, accessed as part of a data store component oras a remotely connected memory store.

To provide a context for the various aspects of the disclosed subjectmatter, FIG. 5, and the following discussion, are intended to provide abrief, general description of a suitable environment in which thevarious aspects of the disclosed subject matter can be implemented.While the subject matter has been described above in the general contextof computer-executable instructions of a computer program that runs on acomputer and/or computers, those skilled in the art will recognize thatthe disclosed subject matter also can be implemented in combination withother program modules. Generally, program modules comprise routines,programs, components, data structures, etc. that perform particulartasks and/or implement particular abstract data types.

Turning now to FIG. 6, an illustrative embodiment of a communicationdevice 600 is shown. The communication device 600 can serve as anillustrative embodiment of devices such as data terminals 114, mobiledevices 124, vehicle 126, display devices 144 or other client devicesfor communication via either communications network 125.

The communication device 600 can comprise a wireline and/or wirelesstransceiver 602 (herein transceiver 602), a user interface (UI) 604, apower supply 614, a location receiver 616, a motion sensor 618, anorientation sensor 620, and a controller 606 for managing operationsthereof. The transceiver 602 can support short-range or long-rangewireless access technologies such as Bluetooth®, ZigBee®, Wi-Fi, DECT,or cellular communication technologies, just to mention a few(Bluetooth® and ZigBee® are trademarks registered by the Bluetooth®Special Interest Group and the ZigBee® Alliance, respectively). Cellulartechnologies can include, for example, CDMA-1X, UMTS/HSDPA, GSM/GPRS,TDMA/EDGE, EV/DO, WiMAX, SDR, LTE, as well as other next generationwireless communication technologies as they arise. The transceiver 602can also be adapted to support circuit-switched wireline accesstechnologies (such as PSTN), packet-switched wireline accesstechnologies (such as TCP/IP, VoIP, etc.), and combinations thereof.

The UI 604 can include a depressible or touch-sensitive keypad 608 witha navigation mechanism such as a roller ball, a joystick, a mouse, or anavigation disk for manipulating operations of the communication device600. The keypad 608 can be an integral part of a housing assembly of thecommunication device 600 or an independent device operably coupledthereto by a tethered wireline interface (such as a USB cable) or awireless interface supporting for example Bluetooth®. The keypad 608 canrepresent a numeric keypad commonly used by phones, and/or a QWERTYkeypad with alphanumeric keys. The UI 604 can further include a display610 such as monochrome or color LCD (Liquid Crystal Display), OLED(Organic Light Emitting Diode) or other suitable display technology forconveying images to an end user of the communication device 600. In anembodiment where the display 610 is touch-sensitive, a portion or allthe keypad 608 can be presented by way of the display 610 withnavigation features.

The display 610 can use touch screen technology to also serve as a userinterface for detecting user input. As a touch screen display, thecommunication device 600 can be adapted to present a user interfacehaving graphical user interface (GUI) elements that can be selected by auser with a touch of a finger. The touch screen display 610 can beequipped with capacitive, resistive or other forms of sensing technologyto detect how much surface area of a user's finger has been placed on aportion of the touch screen display. This sensing information can beused to control the manipulation of the GUI elements or other functionsof the user interface. The display 610 can be an integral part of thehousing assembly of the communication device 600 or an independentdevice communicatively coupled thereto by a tethered wireline interface(such as a cable) or a wireless interface.

The UI 604 can also include an audio system 612 that utilizes audiotechnology for conveying low volume audio (such as audio heard inproximity of a human ear) and high-volume audio (such as speakerphonefor hands free operation). The audio system 612 can further include amicrophone for receiving audible signals of an end user. The audiosystem 612 can also be used for voice recognition applications. The UI604 can further include an image sensor 613 such as a charged coupleddevice (CCD) camera for capturing still or moving images.

The power supply 614 can utilize common power management technologiessuch as replaceable and rechargeable batteries, supply regulationtechnologies, and/or charging system technologies for supplying energyto the components of the communication device 600 to facilitatelong-range or short-range portable communications. Alternatively, or incombination, the charging system can utilize external power sources suchas DC power supplied over a physical interface such as a USB port orother suitable tethering technologies.

The location receiver 616 can utilize location technology such as aglobal positioning system (GPS) receiver capable of assisted GPS foridentifying a location of the communication device 600 based on signalsgenerated by a constellation of GPS satellites, which can be used forfacilitating location services such as navigation. The motion sensor 618can utilize motion sensing technology such as an accelerometer, agyroscope, or other suitable motion sensing technology to detect motionof the communication device 600 in three-dimensional space. Theorientation sensor 620 can utilize orientation sensing technology suchas a magnetometer to detect the orientation of the communication device600 (north, south, west, and east, as well as combined orientations indegrees, minutes, or other suitable orientation metrics).

The communication device 600 can use the transceiver 602 to alsodetermine a proximity to a cellular, Wi-Fi, Bluetooth®, or otherwireless access points by sensing techniques such as utilizing areceived signal strength indicator (RSSI) and/or signal time of arrival(TOA) or time of flight (TOF) measurements. The controller 606 canutilize computing technologies such as a microprocessor, a digitalsignal processor (DSP), programmable gate arrays, application specificintegrated circuits, and/or a video processor with associated storagememory such as Flash, ROM, RAM, SRAM, DRAM or other storage technologiesfor executing computer instructions, controlling, and processing datasupplied by the aforementioned components of the communication device600.

Other components not shown in FIG. 6 can be used in one or moreembodiments of the subject disclosure. For instance, the communicationdevice 600 can include a slot for adding or removing an identity modulesuch as a Subscriber Identity Module (SIM) card or Universal IntegratedCircuit Card (UICC). SIM or UICC cards can be used for identifyingsubscriber services, executing programs, storing subscriber data, and soon.

The terms “first,” “second,” “third,” and so forth, as used in theclaims, unless otherwise clear by context, is for clarity only and doesnot otherwise indicate or imply any order in time. For instance, “afirst determination,” “a second determination,” and “a thirddetermination,” does not indicate or imply that the first determinationis to be made before the second determination, or vice versa, etc.

In the subject specification, terms such as “store,” “storage,” “datastore,” data storage,” “database,” and substantially any otherinformation storage component relevant to operation and functionality ofa component, refer to “memory components,” or entities embodied in a“memory” or components comprising the memory. It will be appreciatedthat the memory components described herein can be either volatilememory or nonvolatile memory, or can comprise both volatile andnonvolatile memory, by way of illustration, and not limitation, volatilememory, non-volatile memory, disk storage, and memory storage. Further,nonvolatile memory can be included in read only memory (ROM),programmable ROM (PROM), electrically programmable ROM (EPROM),electrically erasable ROM (EEPROM), or flash memory. Volatile memory cancomprise random access memory (RAM), which acts as external cachememory. By way of illustration and not limitation, RAM is available inmany forms such as synchronous RAM (SRAM), dynamic RAM (DRAM),synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhancedSDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and direct Rambus RAM (DRRAM).Additionally, the disclosed memory components of systems or methodsherein are intended to comprise, without being limited to comprising,these and any other suitable types of memory.

Moreover, it will be noted that the disclosed subject matter can bepracticed with other computer system configurations, comprisingsingle-processor or multiprocessor computer systems, mini-computingdevices, mainframe computers, as well as personal computers, hand-heldcomputing devices (e.g., PDA, phone, smartphone, watch, tabletcomputers, netbook computers, etc.), microprocessor-based orprogrammable consumer or industrial electronics, and the like. Theillustrated aspects can also be practiced in distributed computingenvironments where tasks are performed by remote processing devices thatare linked through a communications network; however, some if not allaspects of the subject disclosure can be practiced on stand-alonecomputers. In a distributed computing environment, program modules canbe in both local and remote memory storage devices.

Some of the embodiments described herein can also employ artificialintelligence (AI) to facilitate automating one or more featuresdescribed herein.

As used in some contexts in this application, in some embodiments, theterms “component,” “system” and the like are intended to refer to, orcomprise, a computer-related entity or an entity related to anoperational apparatus with one or more specific functionalities, whereinthe entity can be either hardware, a combination of hardware andsoftware, software, or software in execution. As an example, a componentmay be, but is not limited to being, a process running on a processor, aprocessor, an object, an executable, a thread of execution,computer-executable instructions, a program, and/or a computer. By wayof illustration and not limitation, both an application running on aserver and the server can be a component. One or more components mayreside within a process and/or thread of execution and a component maybe localized on one computer and/or distributed between two or morecomputers. In addition, these components can execute from variouscomputer readable media having various data structures stored thereon.The components may communicate via local and/or remote processes such asin accordance with a signal having one or more data packets (e.g., datafrom one component interacting with another component in a local system,distributed system, and/or across a network such as the Internet withother systems via the signal). As another example, a component can be anapparatus with specific functionality provided by mechanical partsoperated by electric or electronic circuitry, which is operated by asoftware or firmware application executed by a processor, wherein theprocessor can be internal or external to the apparatus and executes atleast a part of the software or firmware application. As yet anotherexample, a component can be an apparatus that provides specificfunctionality through electronic components without mechanical parts,the electronic components can comprise a processor therein to executesoftware or firmware that confers at least in part the functionality ofthe electronic components. While various components have beenillustrated as separate components, it will be appreciated that multiplecomponents can be implemented as a single component, or a singlecomponent can be implemented as multiple components, without departingfrom example embodiments.

Further, the various embodiments can be implemented as a method,apparatus or article of manufacture using standard programming and/orengineering techniques to produce software, firmware, hardware or anycombination thereof to control a computer to implement the disclosedsubject matter. The term “article of manufacture” as used herein isintended to encompass a computer program accessible from anycomputer-readable device or computer-readable storage/communicationsmedia. For example, computer readable storage media can include, but arenot limited to, magnetic storage devices (e.g., hard disk, floppy disk,magnetic strips), optical disks (e.g., compact disk (CD), digitalversatile disk (DVD)), smart cards, and flash memory devices (e.g.,card, stick, key drive). Of course, those skilled in the art willrecognize many modifications can be made to this configuration withoutdeparting from the scope or spirit of the various embodiments.

In addition, the words “example” and “exemplary” are used herein to meanserving as an instance or illustration. Any embodiment or designdescribed herein as “example” or “exemplary” is not necessarily to beconstrued as preferred or advantageous over other embodiments ordesigns. Rather, use of the word example or exemplary is intended topresent concepts in a concrete fashion. As used in this application, theterm “or” is intended to mean an inclusive “or” rather than an exclusive“or.” That is, unless specified otherwise or clear from context, “Xemploys A or B” is intended to mean any of the natural inclusivepermutations. That is, if X employs A; X employs B; or X employs both Aand B, then “X employs A or B” is satisfied under any of the foregoinginstances. In addition, the articles “a” and “an” as used in thisapplication and the appended claims should generally be construed tomean “one or more” unless specified otherwise or clear from context tobe directed to a singular form.

Moreover, terms such as “user equipment,” “mobile station,” “mobile,”subscriber station,” “access terminal,” “terminal,” “handset,” “mobiledevice” (and/or terms representing similar terminology) can refer to awireless device utilized by a subscriber or user of a wirelesscommunication service to receive or convey data, control, voice, video,sound, gaming or substantially any data-stream or signaling-stream. Theforegoing terms are utilized interchangeably herein and with referenceto the related drawings.

Furthermore, the terms “user,” “subscriber,” “customer,” “consumer” andthe like are employed interchangeably throughout, unless contextwarrants particular distinctions among the terms. It should beappreciated that such terms can refer to human entities or automatedcomponents supported through artificial intelligence (e.g., a capacityto make inference based, at least, on complex mathematical formalisms),which can provide simulated vision, sound recognition and so forth.

As employed herein, the term “processor” can refer to substantially anycomputing processing unit or device comprising, but not limited tocomprising, single-core processors; single-processors with softwaremultithread execution capability; multi-core processors; multi-coreprocessors with software multithread execution capability; multi-coreprocessors with hardware multithread technology; parallel platforms; andparallel platforms with distributed shared memory. Additionally, aprocessor can refer to an integrated circuit, an application specificintegrated circuit (ASIC), a digital signal processor (DSP), a fieldprogrammable gate array (FPGA), a programmable logic controller (PLC), acomplex programmable logic device (CPLD), a discrete gate or transistorlogic, discrete hardware components or any combination thereof designedto perform the functions described herein. Processors can exploitnano-scale architectures such as, but not limited to, molecular andquantum-dot based transistors, switches and gates, to optimize spaceusage or enhance performance of user equipment. A processor can also beimplemented as a combination of computing processing units.

As used herein, terms such as “data storage,” data storage,” “database,”and substantially any other information storage component relevant tooperation and functionality of a component, refer to “memorycomponents,” or entities embodied in a “memory” or components comprisingthe memory. It will be appreciated that the memory components orcomputer-readable storage media, described herein can be either volatilememory or nonvolatile memory or can include both volatile andnonvolatile memory.

What has been described above includes mere examples of variousembodiments. It is, of course, not possible to describe everyconceivable combination of components or methodologies for purposes ofdescribing these examples, but one of ordinary skill in the art canrecognize that many further combinations and permutations of the presentembodiments are possible. Accordingly, the embodiments disclosed and/orclaimed herein are intended to embrace all such alterations,modifications and variations that fall within the spirit and scope ofthe appended claims. Furthermore, to the extent that the term “includes”is used in either the detailed description or the claims, such term isintended to be inclusive in a manner like the term “comprising” as“comprising” is interpreted when employed as a transitional word in aclaim.

In addition, a flow diagram may include a “start” and/or “continue”indication. The “start” and “continue” indications reflect that thesteps presented can optionally be incorporated in or otherwise used inconjunction with other routines. In this context, “start” indicates thebeginning of the first step presented and may be preceded by otheractivities not specifically shown. Further, the “continue” indicationreflects that the steps presented may be performed multiple times and/ormay be succeeded by other activities not specifically shown. Further,while a flow diagram indicates a particular ordering of steps, otherorderings are likewise possible provided that the principles ofcausality are maintained.

As may also be used herein, the term(s) “operably coupled to,” “coupledto,” and/or “coupling” includes direct coupling between items and/orindirect coupling between items via one or more intervening items. Suchitems and intervening items include, but are not limited to, junctions,communication paths, components, circuit elements, circuits, functionalblocks, and/or devices. As an example of indirect coupling, a signalconveyed from a first item to a second item may be modified by one ormore intervening items by modifying the form, nature or format ofinformation in a signal, while one or more elements of the informationin the signal are nevertheless conveyed in a manner than can berecognized by the second item. In a further example of indirectcoupling, an action in a first item can cause a reaction on the seconditem, because of actions and/or reactions in one or more interveningitems.

Although specific embodiments have been illustrated and describedherein, it should be appreciated that any arrangement which achieves thesame or similar purpose may be substituted for the embodiments describedor shown by the subject disclosure. The subject disclosure is intendedto cover all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, can be used in the subject disclosure.For instance, one or more features from one or more embodiments can becombined with one or more features of one or more other embodiments. Inone or more embodiments, features that are positively recited can alsobe negatively recited and excluded from the embodiment with or withoutreplacement by another structural and/or functional feature. The stepsor functions described with respect to the embodiments of the subjectdisclosure can be performed in any order. The steps or functionsdescribed with respect to the embodiments of the subject disclosure canbe performed alone or in combination with other steps or functions ofthe subject disclosure, as well as from other embodiments or from othersteps that have not been described in the subject disclosure. Further,more than or less than all the features described with respect to anembodiment can also be utilized.

What is claimed is:
 1. A method, comprising: identifying, by aprocessing system including a processor, an electronic video displaydevice from a first image of media content; retrieving, by theprocessing system, design data for the electronic video display device,wherein the design data provides information necessary to display anaccurate image of the electronic video display device in variouslocations, perspectives, and orientations when depicted in the mediacontent; determining, by the processing system, an apparent location,perspective and orientation of the electronic video display device asdepicted in the first image; applying, by the processing system, amathematical transformation to a second image, resulting in an adjustedimage, wherein the mathematical transformation is based on the designdata and the apparent location, perspective and orientation of theelectronic video display device depicted in the media content;inserting, by the processing system, the adjusted image into the firstimage, thereby generating a third image comprising a display of theelectronic video display device with the adjusted image shown thereon;and delivering, by the processing system, the third image to a userdevice.
 2. The method of claim 1, wherein the user device comprisesequipment of a subscriber to a communication network.
 3. The method ofclaim 2, wherein the second image is obtained by searching an imagecontent database according to marketing parameters provided to theprocessing system, demographic data regarding the subscriber, preferencedata regarding the subscriber, or a combination thereof.
 4. The methodof claim 3, wherein the second image is personalized to the subscriberbased on a subscriber profile accessible to the processing system. 5.The method of claim 3, wherein the searching for the second imagecomprises: identifying a plurality of images based on the searching ofthe image content database; and selecting the second image from theplurality of images in accordance with a machine learning algorithm. 6.The method of claim 3, wherein the searching is performed in accordancewith the marketing parameters, the marketing parameters comprising astart data and an end date of an advertising campaign, and wherein thesecond image comprises a promotional image related to the advertisingcampaign.
 7. The method of claim 1, further comprising updating thesecond image by applying the mathematical transformation correspondingto changes in the apparent location, perspective and orientation of theelectronic video display device in images of the media content.
 8. Themethod of claim 1, wherein the adjusted image is substantiallycoextensive with the display of the electronic video display device. 9.The method of claim 1, wherein the second image comprises a video image.10. The method of claim 1, wherein the second image comprises at leastin part a text message relating to the electronic video display device.11. A device comprising: a processing system including a processor; anda memory that stores executable instructions that, when executed by theprocessing system, facilitate performance of operations comprising:identifying a first image of a video display device depicted in mediacontent; retrieving design data for the video display device, whereinthe design data provides information necessary to display an accurateimage of the video display device in various locations, perspectives,and orientations when depicted in the media content determining anapparent location, perspective and orientation of the video displaydevice as depicted in the media content; applying a mathematicaltransformation to a second image, resulting in an adjusted image,wherein the mathematical transformation is based on the design data andthe apparent location, perspective and orientation of the video displaydevice depicted in the media content; and inserting the adjusted imageinto the first image, thereby generating a third image comprising adisplay of the video display device with the adjusted image shownthereon.
 12. The device of claim 11, wherein the operations furthercomprise delivering the third image to equipment of a subscriber to acommunication network.
 13. The device of claim 12, wherein theoperations further comprise: searching an image content databaseaccording to marketing parameters provided to the processing system,demographic data regarding the subscriber, preference data regarding thesubscriber, or a combination thereof, to locate the second image. 14.The device of claim 11, wherein the operations further comprise:updating the second image by applying the mathematical transformationcorresponding to changes in the apparent location, perspective andorientation of the video display device.
 15. The device of claim 11,wherein the second image comprises a video image.
 16. A non-transitory,machine-readable medium comprising executable instructions that, whenexecuted by a processing system including a processor, facilitateperformance of operations comprising: identifying a display devicedepicted in a first image of media content; retrieving design data forthe display device, wherein the design data provides informationnecessary to display an accurate image of the display device in variouslocations, perspectives, and orientations when depicted in the mediacontent; determining an apparent location, perspective and orientationof the display device as depicted in the first image; applying amathematical transformation to a second image, resulting in an adjustedimage, wherein the mathematical transformation is based on the designdata and the apparent location, perspective and orientation of thedisplay device depicted in the first image; and inserting the adjustedimage into the first image, thereby generating a third image comprisinga display of the display device with the adjusted image shown thereon.17. The non-transitory, machine-readable medium of claim 16, wherein theoperations further comprise: delivering the third image to equipment ofa subscriber to a communication network; and searching an image contentdatabase according to marketing parameters provided to the processingsystem, demographic data regarding the subscriber, preference dataregarding the subscriber, or a combination thereof to obtain the secondimage.
 18. The non-transitory, machine-readable medium of claim 17,wherein the second image is personalized to the subscriber based on asubscriber profile accessible to the processing system.
 19. Thenon-transitory, machine-readable medium of claim 17, wherein searchingfor the second image further comprises: identifying a plurality ofimages based on the searching of the image content database; andselecting the second image from the plurality of images in accordancewith a machine learning algorithm.
 20. The non-transitory,machine-readable medium of claim 16, wherein the second image comprisesat least in part a text message relating to the display device.